Jaden Smith’s eco-friendly brand, Just Water, has officially hit a major milestone, reaching $100 million in sales! Founded in 2015 by Jaden Smith and his father, Will Smith, Just Water is committed to sustainability with its 100% recyclable packaging, made mostly from paper and plant-based plastic, which greatly reduces its carbon footprint.
The brand sources its water from Glen Falls, New York, in a way that supports local conservation efforts and keeps environmental impact minimal.
Jaden was inspired to launch Just Water after witnessing the water crisis in Flint, Michigan, and has since used the brand to promote environmental responsibility. Today, the brand is a leader in sustainable packaging and water conservation, symbolizing a movement toward eco-conscious consumerism and responsible production. The $100 million milestone reflects not just a successful brand but a growing demand for environmentally friendly products and practices.
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