The term “movie trailer” might seem counterintuitive today, as we’re accustomed to seeing them before the main feature. But, as the name suggests, these sneak peeks were initially shown after the movie.

  • The very first movie trailer graced the silver screen in 1914 at a Harlem theatre in New York. This promotional clip showcased an upcoming Charlie Chaplin film, attempting to entice audiences with a glimpse of what was to come.
  • The practice of showing trailers after the main film proved ineffective. Audiences, perhaps eager to get on with their day, wouldn’t stick around to watch them.
  • The term “trailer” stuck, becoming a testament to this historical quirk. Just like a trailer follows behind a vehicle, movie trailers initially “trailed” the main attraction.
  • Nils Granlund, working as a publicist for Marcus Loew theatres, is credited with pioneering the first movie trailer. His innovative approach involved cleverly splicing together scenes from a Broadway show, creating a promotional piece to be screened post-movie.

While modern movie trailers have shifted their position to before the main event, the name remains a nod to their intriguing past.

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